Main content

Sugarbush Resort is sold to Alterra Mountain Company

Photo of base area of Sugarbush Resort with ski runs in the background

Another Vermont ski resort has been sold. This time, the buyer is not Vail Resorts.

Alterra Mountain Company is buying Sugarbush Resort in northern Vermont. Alterra currently owns 14 destinations in North America. They include Stratton and Tremblant in the East, Steamboat and Winter Park in Colorado, Deer Valley and Solitude in Utah, and Squaw Valley and Mammoth in California. They partner with an additional 27 around the world on their Ikon Pass.

The transaction is expected to close in early January 2020. This year's pass products will remain valid, as sold.

President Win Smith said, "Over the years of our ownership, we have turned down several offers to sell Sugarbush and have prided ourselves on being independently owned and operated. However, recent events in the ski industry and the challenge of rising costs posed both by climate change and by doing business in Vermont have convinced me that a new owner is needed to ensure a sustainable future for Sugarbush. Until now I had not laid out a succession plan and identified who would be the best future custodian of Sugarbush. Most importantly, I needed to find someone who would care for Sugarbush as we have and our entire Sugarbush community would expect. I have found such an owner in Alterra Mountain Company."

  • <link https: www.sugarbush.com blog wins-word changing-but-not-saying-goodbye external-link-new-window internal link in current>Read a letter from Win Smith on the Sugarbush website.
  • <link https: www.alterramtnco.com news sugarbush-acquisition external-link-new-window internal link in current>Read the press release from Alterra.
  • <link https: www.valleyreporter.com index.php news local-news external-link-new-window internal link in current>Read the article in the Valley Reporter.

 

 

Share This Blog Post

Latest posts

Photo of a ski swap with people looking at lots of skis

SkiMaven’s 2021 list of Vermont ski swaps

Posted 9/7/21

When there's a chill in the air and we start to reach for fleece layers, that's a sure sign that ski swaps will soon take place in Vermont! Here's our annual round-up of ski swaps in Vermont. We’ll…

Photo of a skier moving through the woods with blue sky

Spring has sprung! Gotta make the most of the snow!

Posted 3/20/21

We're looking at a stretch of sunny (yay!) and warm (not so yay!) weather in Vermont. Better get out on the snow while we have it! Forty-six inches of snow at the stake atop Mt. Mansfield. That's…

Photo of mountain view while Nordic skiing on February 8

Bring on the snowstorms, March! We know you can do it!

Posted 3/3/21

Recently we've been enjoying the snow any way we can — from powdery goodness to challenging crust.  This morning after a thaw-and-freeze cycle, it was nice to cross-country ski on groomed trails with…

Photo of thick rime ice on branches in the woods

Now more than ever, we’re so grateful for snow!

Posted 2/5/21

We’ve been clicking into our skis a few times a week lately. We especially like getting out on the snow before we work from home. It's such a great way to start the day. Here in northern Vermont the…